Tech: Oprah Partners with Apple to Create Original Content

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Oprah Winfrey shocks the world with each accomplishment. Reigning as the leading woman in media, she dominates the business realm of entertainment. She takes the world by storm, each business move tactful and profitable. But this may be her most profitable venture yet.

The world is consuming digital content at an impressive rate, leaving cable companies behind and popularizing internet services. As streaming brands duke it out for content, Apple has decided to jump on board. While Netflix and Amazon lead the pack, Apple is determined to follow the money-making trend. They’ve mastered marketing and distribution techniques but need the brains of a media maven to create and seal the deal. If you want to compete with the heavy hitters of the industry, you hire a heavy hitter i.e. Oprah Winfrey.

Apple presented a multi-year partnership to Oprah to produce original shows for their upcoming video-streaming service.

Apple released a statement on their website confirming the collaboration:

Apple today announced a unique, multi-year content partnership with Oprah Winfrey, the esteemed producer, actress, talk show host, philanthropist and CEO of OWN.

Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world.

Winfrey’s projects will be released as part of a lineup of original content from Apple.

Oprah’s contribution to Apple will surely boost the company’s fan base. Her ability to create both entertaining and thought-provoking shows is unparalleled. With the help of Winfrey, it’s expected Apple will compete alongside Netflix’s most recent streaming deals including collabs with Shonda Rhimes, Ryan Murphy and Barack and Michelle Obama. Amazon sought out Jordan Peele and Nicole Kidman in its attempt to stay ahead of the pack.

Oprah’s impact on the world is grand and seemingly never ending. Her creative reach and philanthropy stretches across continents. She will maintain her position with OWN, displaying her ability to “multi-task”. The amount of money invested into the partnership has not yet been disclosed but its imagined to be pretty hefty.

Annsleigh Denise is a graduate of Spelman College, earning a Bachelor's Degree in English and a Minor in Multi-Media and Professional Writing. She is a multifaceted creative, focused on the inner-workings of print, publication, and Broadcast Journalism. Possessing notable editorial skills, Annsleigh aspires to utilize her professional experience to impact the world of media.

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