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New Music: Desiigner Silences Atlanta, Rod$ta Steps Up

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Future wouldn’t do it, so someone had to.

While describing how to combat the woes of a rough day in new hit single “Long Day”, 18-year-old SWATS (Southwest Atlanta, Too Strong) emerging artist Rod$ta teams up with producer Nastradomas (son of notable producer Bangladesh) to fearlessly defend his city’s authenticity. Rod$ta challenges claims made by Desiigner – a Brooklyn bred rapper blazing Billboard charts with his astronomical hit “Panda”. Seemingly disgusted by the Future imitation track, Rod$ta attacks Desiigner’s irrational claims and forged connection to the city of Atlanta. Rod$ta, Atlanta born and raised, took it personally. As he should. This is Hip-Hop isn’t it? And while the rest of the industry stands by silently witnessing a cloning of sorts, Rod$ta steps up.

“I’m Kickin’ sh*t. I’m doing Kong Fu to your panda, I really got broads in Atlanta. You counterfeit. Your money don’t fit in my scanners, come on man next time use your manners.” – Rod$ta

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Atlanta Artists stand up. This is your house. Parallel to basketball, it’s like defending your court at a home game. Right now, Atlanta is sitting on the sidelines riding the bench. Rod$ta, however, charges the court and responds to Desiigner’s claims, “I got broads in Atlanta, credit cards and the scammers.” But does he? Rod$ta’s questions the newly signed artist, searching for validity in Desiigner’s lyrical commentary. It seems as though this Brooklyn native has capitalized from a life he hasn’t lived, which is perfectly acceptable, considering the number of artists exaggerating their current circumstances and past gangster affiliations to fuel radio anthems and club bangers. But the thing is: he sounds exactly like Future. Future, a global staple for chart topping rap music, has garnered international respect. He’s worked diligently to create an original sound and unique approach to the industry. Creatively infusing Atlanta lingo and drug induced experiences; Future’s developed a solid fan base i.e. #FutureHive. But are Future followers as supportive as they publicly claim to be? How did the hive allow a 19 year old hypebeast attain musical heights the Codeine King has yet to achieve? Desiigner, charting at number one via Billboard’s Top 100, serves as “the first (chart) leader by an American act after a record 41-week drought.” But does the energized teenager deserve such recognition? I mean he did aggressively imitate an established artist in order to secure his claim to fame.

“Panda”, I will admit, is catchy. But catchiness doesn’t negate the fact this track should be challenged. Atlanta artists created this sound. It’s one thing for the general masses not to care. They just want to dance to a rhythmic beat in the clubs, not paying much attention to who’s saying what or what is being said. However, for the people actually creating the music, it should make you a bit uncomfortable.

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“These [artists] are committed, but they are so heartless. When cops decide to shoot, we the biggest targets.” – Rod$ta

One can argue Atlanta artists aren’t trying to add fuel to Desiigner’s fire by stimulating free promotion. Too late: he’s already signed to GOOD Music. Why Kanye West didn’t call Future for the Pablo album feature, I’m not sure. I’m guessing because contractually Desiigner was just a more profitable option. Which leads me to a knock off reference, but I digress. One may say Atlanta artists don’t wish to take the food off Desiigner’s plate, (Hats off to you, Desiigner, for making a wave in such a tough industry by any means necessary, clearly), but that’s exactly what he’s doing to Future.

Atlanta rappers have to play with heart, for the sport of Hip-Hop. They shouldn’t be silenced by politics of the music business. Otherwise, opposing players will continue to take a page from their playbook, and dominate the game. Protect what you have built! This is your house. But what if the roles were reversed? If Atlanta rappers borrowed an East Coast influenced style? It seems as though there is no present day East Coast style to borrow, unfortunately, and Rod$ta addresses that as well, “It’s a pity, I know the music in your city in deficit.”

The good news is, the exact reason Atlanta was coined “hip-hop’s center of gravity” by the NY Times, is the very reason it will remain that way. Rod$ta, and artists alike, are still willing to experiment, pioneer new sounds, set new trends, create new styles of music, and attack counterfeit rappers who refuse to show respect for their obvious musical influences.

Check out Rod$ta’s blazing track “Long Day” from his debut mixtape Farian. Click the Soundcloud link below and leave your comments in the space provided.

 

“I’m just a nerd, disguised as a supermodel with superpowers.”

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